Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students

Urbanne Treutz Agnes

Year of publication:	2020
Authors:	Agnes, Urbanne Treutz
Published in:	SocioEconomic challenges : SEC. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6214, ZDB-ID 2910440-3. - Vol. 4.2020, 1 (2.4.), p. 28-35
Subject:	students \| Z-Generation \| consumer behavior \| territorial marketing \| regional branding \| regional development strategy \| Regionalentwicklung \| Regional development \| Ungarn \| Hungary \| Studierende \| Students \| Globalisierung \| Globalization \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Regionalpolitik \| Regional policy \| Standortmarketing \| Place marketing \| Räumliche Verteilung \| Spatial distribution

freely available

Full text |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012295241

A service of the