Transforming brand core values into perceived quality : a Volvo case study
Kostas Stylidis, Steven Hoffenson, Monica Rossi, Casper Wickman, Mikael Söderman, Rikard Söderberg
| Year of publication: |
2020
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|---|---|
| Authors: | Stylidis, Kostas ; Hoffenson, Steven ; Rossi, Monica ; Wickman, Casper ; Söderman, Mikael ; Söderberg, Rikard |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8178, ZDB-ID 2170812-5. - Vol. 24.2020, 1, p. 43-67
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| Subject: | automotive design | product development | communication | perceived quality | core values | Kfz-Industrie | Automotive industry | Produktqualität | Product quality | Produktentwicklung | New product development | Markenführung | Brand management | Qualitätsmanagement | Quality management | Produktgestaltung | Product design | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPD.2020.106448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012206353