Product failures in emerging markets : product design vs. brand. Insights from an experimental study on automobiles
Pradeep Kesavapanikkar and Palaniappan Ramu and R.k. Amit
| Year of publication: |
2024
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|---|---|
| Authors: | Kesavapanikkar, Pradeep ; Ramu, Palaniappan ; Amit, R.k. |
| Published in: |
International journal of automotive technology and management : IJATM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-5012, ZDB-ID 2049255-8. - Vol. 24.2024, 4, p. 396-419
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| Subject: | brand equity | product design attributes | product design satisfaction | product development | purchase intention | Produktgestaltung | Product design | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Experiment | Schwellenländer | Emerging economies | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Produktmanagement | Product management | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJATM.2024.144508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015376650