Transforming the Marketing Curriculum Using Problem-Based Learning: A Case Study
| Year of publication: |
2003
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|---|---|
| Authors: | Wee, Lynda Keng-Neo ; Kek, Megan Alexandria Yih-Chyn ; Kelley, Craig A. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 25.2003, 2, p. 150-162
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