Transparentizing the "black box" of live streaming : impacts of live interactivity on viewers' experience and purchase
Dezhi Wu, Xinwei Wang, and Hua Jonathan Ye
| Year of publication: |
2024
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| Authors: | Wu, Dezhi ; Wang, Xinwei ; Ye, Hua |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 3820-3831
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| Subject: | Diagnosticity | entertainingness | human-computer interaction | interactivity | live streaming | purchase intention | sensory appeal | serendipity | social commerce | social information foraging theory (SIFT) | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2023.3237852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407714