Transzendente Konsumerlebnisse bei Events und ihre Wirkungen auf die Eventloyalität
Year of publication: |
2013
|
---|---|
Authors: | Jahn, Steffen ; Drengner, Jan |
Published in: |
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung. - Wiesbaden : Springer-Gabler, ISBN 3-658-00552-1. - 2013, p. 109-128
|
Subject: | Veranstaltung | Event | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing |
-
Tourist loyalty to a local cultural event : the case of Turkmen handicrafts festival
Akhoondnejad, Arman, (2016)
-
Analyzing the effects of social impacts of events on satisfaction and loyalty
Yürük, Pınar, (2017)
-
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min, (2022)
- More ...
-
Drengner, Jan, (2012)
-
Flow revisited : process conceptualization and a novel application to service contexts
Drengner, Jan, (2018)
-
Temporary communitas and willingness to return to events
Jahn, Steffen, (2018)
- More ...