Treatment effectiveness and side effects : a model of physician learning
Tat Chan, Chakravarthi Narasimhan; Ying Xie
| Year of publication: |
2013
|
|---|---|
| Authors: | Chan, Tat ; Narasimhan, Chakravarthi ; Xie, Ying |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 6, p. 1309-1325
|
| Subject: | multiple-dimensional learning | advertising | new product | pharmaceutical marketing | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Ärzte | Physicians | Lernprozess | Learning process | Theorie | Theory | Pharmaindustrie | Pharmaceutical industry | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777045