Trends in the use of statistics in major advertising journals over four decades
Year of publication: |
2015
|
---|---|
Authors: | Yoo, Kyunga ; Joo, Eunsin ; Choi, Hojoon ; Reid, Leonard ; Kim, Jooyoung |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 3, p. 549-572
|
Subject: | Statistics | statistical analyses | advertising research | content analysis | advertising journals | Werbung | Advertising | Bibliometrie | Bibliometrics | Statistische Methode | Statistical method | Werbewirkung | Advertising effects |
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