Triadic analysis of business relationship's ending : a case study of a dyad and a third actor
Year of publication: |
2015
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Authors: | Schreiner, Anniina |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 8, p. 891-905
|
Subject: | Business relationship ending | Coalition formation | External oppressor | Problematic triadic business relationship | Tertius gaudens | Triadic analysis | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
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