Trial-and-error marketing : the role of the customer in tech start-ups
Fabian Eggers and Deborah Brown McCabe (Department of Marketing, Menlo College)
| Year of publication: |
2016
|
|---|---|
| Authors: | Eggers, Fabian ; Brown McCabe, Deborah |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 2, p. 149-164
|
| Subject: | trial-and-error marketing | technology firms | effectuation | improvisation | qualitative methodology | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542599