TRIZ application in marketing model to solve operational problems for Taiwanese aquatic products with food traceability systems
Tzong-Ru (Jiun-Shen) Lee, Min-Chih Hsu and Anieszka M. Dadura; K. Ganesh
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Tzong-ru ; Hsu, Min Chih ; Dadura, Anieszka M. ; Ganesh, K. |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 20.2013, 5, p. 625-646
|
| Subject: | Aquatic products | Food traceability | Core operational problems | TRIZ theory | Marketing strategies | Marketing model to solve operational problems | Food products | Marketing | Ernährungsindustrie | Food industry | Lebensmittel | Food | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790563