Trust and commitment as mediators of the relationship between quality advice and customer loyalty
Year of publication: |
January/February 2016
|
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Authors: | Van Tonder, Estelle |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 32.2016, 1, p. 289-302
|
Subject: | Commitment | Customer Loyalty | Financial Services | Quality Advice | Trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction |
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