Trust-assuring arguments in B2C e-commerce : impact of content, source, and price on trust
Dongmin Kim and Izak Benbasat
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Dongmin ; Benbasat, Izak |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 26.2009/10, 3, p. 175-206
|
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Datenschutz | Data protection | Preis | Price | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956637