Trust-based segmentation: Preliminary evidence from technology-enabled bank channels
| Year of publication: |
2011
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|---|---|
| Authors: | Dimitriadis, Sergios ; Kouremenos, Athanasios ; Kyrezis, Nikolaos |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 29.2011, 1 (1.2.), p. 5-32
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