Trust in e-commerce : the importance of the experience and relationship with this new sales system – new business commerce
Year of publication: |
2021
|
---|---|
Authors: | Rodrigues, Paula Cristina Lopes |
Published in: |
Competitive drivers for improving future business performance. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-1843-4. - 2021, p. 179-196
|
Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
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