Turner blazes a trail for audience targeting on television with operations research and advanced analytics
José Antonio Carbajal, Peter Williams, Andreea Popescu, Wes Chaar
| Year of publication: |
2019
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|---|---|
| Authors: | Carbajal, José Antonio ; Williams, Peter ; Popescu, Andreea ; Chaar, Wes |
| Published in: |
INFORMS journal on applied analytics. - Catonsville, Md. : INFORMS, ISSN 2644-0865, ZDB-ID 2967741-5. - Vol. 49.2019, 1, p. 64-89
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| Subject: | audience targeting | TV advertising | forecasting | optimization | multilevel regression | mixed-integer programming | Operations Research | Operations research | Theorie | Theory | Werbung | Advertising | Zielgruppe | Target group | Fernsehen | Television | Regressionsanalyse | Regression analysis | Mathematische Optimierung | Mathematical programming | Ganzzahlige Optimierung | Integer programming | Prognoseverfahren | Forecasting model |