Turning customer satisfaction measurements into action
Line Lervik Olsen; Lars Witell and Anders Gustafsson
| Year of publication: |
2014
|
|---|---|
| Authors: | Olsen, Line Lervik ; Witell, Lars ; Gustafsson, Anders |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 4, p. 556-571
|
| Subject: | Customer orientation | Customer satisfaction | Phases of customer orientation | Usage of customer satisfaction data | Service performance | Telecom industry | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Telekommunikationssektor | Telecommunications industry | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405193