Turning Visitors into Customers : A Usability-Centric Perspective on Purchase Behavior in Electronic Channels
Year of publication: |
[2022]
|
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Authors: | Venkatesh, Viswanath ; Agarwal, Ritu |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (44 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2006 erstellt |
Other identifiers: | 10.2139/ssrn.4061953 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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