TV audience measurement around the world
Year of publication: |
1994
|
---|---|
Authors: | Purdye, Ken ; Harvey, Bill |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 22.1994, 4, p. 223-230
|
Saved in:
Saved in favorites
Similar items by person
-
Exploding the legend of TV advertising and price promotions
Harvey, Bill, (2012)
-
Nonresponse in TV meter panels
Harvey, Bill, (1968)
-
Harvey, Bill, (2012)
- More ...