"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Jing Zhang, Eun-Ju Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Jing ; Lee, Eun-Ju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 494-505
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| Subject: | Consumer Neuroscience | Engagement | fMRI | Information value | Reward value | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Informationswert | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325635