U.S. consumer m-commerce involvement : using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Hyuk Jun Cheong and Sufyan Mohammed-Baksh
| Year of publication: |
2019
|
|---|---|
| Authors: | Cheong, Hyuk Jun ; Mohammed-Baksh, Sufyan |
| Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, Art.-No. 1674077, p. 1-18
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| Subject: | M-commerce | mobile marketing | lived experiences | technology acceptance model | consumer acceptance of technology | qualitative research | in-depth interviews | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Befragung | Interview | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23311975.2019.1674077 [DOI] hdl:10419/244738 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012621597