U.S. consumer m-commerce involvement : using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Hyuk Jun Cheong and Sufyan Mohammed-Baksh
| Year of publication: |
2019
|
|---|---|
| Authors: | Cheong, Hyuk Jun ; Mohammed-Baksh, Sufyan |
| Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, Art.-No. 1674077, p. 1-18
|
| Subject: | M-commerce | mobile marketing | lived experiences | technology acceptance model | consumer acceptance of technology | qualitative research | in-depth interviews | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Befragung | Interview | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
freely available