Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Birger Wernerfelt
| Year of publication: |
1988
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|---|---|
| Authors: | Wernerfelt, Birger |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 19.1988, 3, p. 458-466
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| Subject: | Markenartikel | Brand | Produktqualität | Product quality | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001066269