Uncovering generalized patterns of brand competition in China
Margaret Faulkner, Oanh Truong and Jenni Romaniuk
| Year of publication: |
2014
|
|---|---|
| Authors: | Faulkner, Margaret ; Truong, Oanh ; Romaniuk, Jenni |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 7, p. 554-571
|
| Subject: | China | Consumer behavior | International marketing | Buying behavior | Competition | Duplication of purchase law | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Internationales Marketing | Wettbewerb |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467447