Uncovering the antecedents of trust in social commerce : an application of the non-linear artificial neural network approach
Alhamzah Alnoor, Hadi Al-Abrrow, Hussam Al Halbusi, Khai Wah Khaw, XinYing Chew, Marwa Al-Maatoq, Raed Khamis Alharbi
| Year of publication: |
2022
|
|---|---|
| Authors: | Alnoor, Alhamzah ; Al-Abrrow, Hadi ; Al Halbusi, Hussam ; Khai Wah Khaw ; Chew, XinYing ; Al-Maatoq, Marwa ; Alharbi, Raed Khamis |
| Subject: | Diffusion of innovation theory | Innovation resistance theory | Social presence theory | Social support theory | Trust in m-social commerce | UTAUT2 | Theorie | Theory | Vertrauen | Confidence | Innovationsdiffusion | Innovation diffusion | Innovation | Social Web | Social web | Neuronale Netze | Neural networks |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CR-04-2021-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429427