Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Rajesh Anantharaman, Sanjeev Prashar and T. Sai Vijay
| Year of publication: |
2023
|
|---|---|
| Authors: | Anantharaman, Rajesh ; Prashar, Sanjeev ; Vijay, T. Sai |
| Subject: | bandwagon effect | purchase intention | social bonding theory | Social presence theory | trust | trusting beliefs | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Theorie | Theory | Online-Handel | Online retailing | Social Web | Social web | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2070526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321946