Underpricing luxury : when a lower price results in higher reputation
Year of publication: |
2022
|
---|---|
Authors: | Kleinhans, Jörn ; LaTour, Kathryn A. |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 1, p. 96-107
|
Subject: | luxury | reputation | secondary markets | status | underpricing | wine | Luxusgüter | Luxury goods | Reputation | Firmenimage | Corporate reputation | Wein | Wine | Preis | Price | Konsumentenverhalten | Consumer behaviour | Emissionskurs | Offering price |
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