Underpricing luxury : when a lower price results in higher reputation
Jörn Kleinhans and Kathryn A. LaTour
| Year of publication: |
2022
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|---|---|
| Authors: | Kleinhans, Jörn ; LaTour, Kathryn A. |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 1, p. 96-107
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| Subject: | luxury | reputation | secondary markets | status | underpricing | wine | Reputation | Luxusgüter | Luxury goods | Wein | Wine | Preis | Price | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Underpricing | Börsengang | Initial public offering | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/19389655211042874 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800210