Understanding a Two‐Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
| Year of publication: |
2011
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|---|---|
| Authors: | Rijsdijk, Serge A. ; Langerak, Fred ; Jan Hultink, Erik |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 28.2011, 1, p. 33-48
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