Understanding and predicting customer behaviour : framework of value dimensions in mobile services
Mari Ervasti
| Year of publication: |
2013
|
|---|---|
| Authors: | Ervasti, Mari |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 2/3, p. 135-158
|
| Subject: | Customer behaviour | Customer service experience | Value experience | Value dimensions framework | Mobile service | Case study | Human-Computer Interaction (HCI) | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233764