Understanding attributes affecting meal choice decisions in a bundling context
Year of publication: |
2008
|
---|---|
Authors: | Myung, Eunha ; McCool, Audrey C. ; Feinstein, Andrew Hale |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 27.2008, 1, p. 119-125
|
Subject: | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Nutzentheorie | Utility theory | Logit-Modell | Logit model | USA | United States |
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