Using a discrete choice model to identify consumer meal preferences within a prix fixe menu
Year of publication: |
2008
|
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Authors: | Myung, Eunha ; Feinstein, Andrew Hale ; McCool, Audrey C. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 32.2008, 4, p. 491-504
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Subject: | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
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