Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
Klaus Zwerina
| Year of publication: |
1997
|
|---|---|
| Authors: | Zwerina, Klaus |
| Publisher: |
Heidelberg : Physica-Verl. |
| Subject: | Präferenztheorie | Theory of preferences | Experiment | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Schätzung | Estimation | Personal Computer | Personal computer | Diskrete Entscheidung | Discrete choice | Verbraucherforschung | Individualentscheidung | Experimentelle Versuchsforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 173 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Kaiserslautern, Univ., Diss., 1997 |
| ISBN: | 3-7908-1045-2 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000634252