Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective
Year of publication: |
2023
|
---|---|
Authors: | Zhu, Chris ; Io, Man-U. ; Ngan, Henrique Fátima Boyol ; Peralta, Rachel Luna |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 2, p. 242-255
|
Subject: | augmented reality | constructive authenticity | existential authenticity | intention to visit | Objective authenticity | tourist satisfaction | world cultural heritage site | Kulturgüter | Cultural heritage | Urlaubsverhalten | Holiday behaviour | Glaubwürdigkeit | Credibility | Virtuelle Realität | Virtual reality | Kundenzufriedenheit | Customer satisfaction |
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