Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Zsófia Tóth; Christoph Thiesbrummel; Stephan C. Henneberg; Peter Naudé
| Year of publication: |
2015
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|---|---|
| Authors: | Tóth, Zsófia ; Thiesbrummel, Christoph ; Henneberg, Stephan ; Naudé, Peter |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 723-734
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| Subject: | Customer attractiveness | Relational atttractiveness | Relationship development | Qualitative comparative analysis (QCA) | Fuzzy sets | Fuzzy-Set-Theorie | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Qualitative Methode | Qualitative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010496140