Understanding consumer behavior in phygital environments : an interpretivist methodological framework
Alex Yao and Naythan Chan, and Nansheng Yao
| Year of publication: |
2024
|
|---|---|
| Authors: | Yao, Alex Yao ; Chan, Naythan ; Yao, Nansheng |
| Subject: | Interpretivist methods | Methodological framework | Phygital | Qualitative research | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Qualitative Methode | Qualitative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-08-2023-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324661