Understanding consumer decision making : the means end approach to marketing and advertising strategy
ed. by Thomas J. Reynolds ...
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Reynolds, Thomas J. (contributor) |
| Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
| Subject: | Verbraucherverhalten | Entscheidungsverhalten | Werbung | Angst |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 447 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8058-1730-1 ; 0-8058-1731-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598448