Understanding consumers' social networking site usage
John T. Gironda; Pradeep K. Korgaonkar
| Year of publication: |
2014
|
|---|---|
| Authors: | Gironda, John T. ; Korgaonkar, Pradeep K. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 571-605
|
| Subject: | social networking sites | social media | internet marketing | interactive marketing | decomposed theory of planned behaviour | theory of reasoned action | structural equation modelling | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010376923