Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Shaofeng Yuan, Jinping Li and Ying Gao
| Year of publication: |
2023
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|---|---|
| Authors: | Yuan, Shaofeng ; Li, Jinping ; Gao, Ying |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 6, p. 1432-1455
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| Subject: | Blame attribution | Brand scandal | Consumer animosity | Consumer reconciliation | Consumer revenge | Multinational brand | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2022-0180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470383