Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Wen Xie, Mi Hyun Lee, Ming Chen, and Zhu Han
| Year of publication: |
2024
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|---|---|
| Authors: | Xie, Wen ; Lee, Mi Hyun ; Chen, Ming ; Han, Zhu |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 3, p. 397-415
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| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2258388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575291