Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk
Year of publication: |
2020
|
---|---|
Authors: | Sharma, Tripti Ghosh ; Tak, Preeti ; Kesharwani, Ankit |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 3, p. 346-372
|
Subject: | Continuance intention | Hedonic values | means-end-chain theory | online gaming | perceived risk | utilitarian values | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Online-Handel | Online retailing | Risiko | Risk | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Theorie | Theory | Soziale Werte | Social values |
-
Evelina, Tri Yulistyawati, (2020)
-
Hedonic and utilitarian values behind engagement of online consumers
Zeba, Farrah, (2020)
-
Vayghan, Saeed, (2023)
- More ...
-
Analyzing customer satisfaction with service quality in life insurance services
Siddiqui, Masood H., (2010)
-
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D., (2022)
-
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D., (2021)
- More ...