Understanding COVID-19 prevention behaviours : Implications for social and health marketers for the prevention of future pandemics
Isaac Sewornu Coffie, Elikem Chosniel Ocloo, Ernest Yaw Tweneboah-Koduah, and Victoria Mann
| Year of publication: |
2024
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|---|---|
| Authors: | Coffie, Isaac Sewornu ; Ocloo, Elikem Chosniel ; Tweneboah-Koduah, Ernest Yaw ; Mann, Victoria |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 41.2024, 4, p. 351-374
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| Subject: | COVID-19 protocols | Ghana | health belief model | informational social influence | normative social influence theory | Social marketing | Coronavirus | Social Marketing | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2024.2352187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194088