Understanding customer engagement in family firms : a conceptual framework

Bharath Rajan, Uday Salunkhe, V. Kumar

Year of publication:	2023
Authors:	Rajan, Bharath ; Salunkhe, Uday ; Kumar, V.
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-20
Subject:	Customer engagement \| Customer experience \| Familiness \| Family firms \| Grounded theory \| Methodological triangulation \| Familienunternehmen \| Family business \| Beziehungsmarketing \| Relationship marketing \| Grounded Theory \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration

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