Understanding customer regional differences from online opinions : a hierarchical Bayesian approach
Kejia Chen, Jian Jin, Zheng Zhao, Ping Ji
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Kejia ; Jin, Jian ; Zhao, Zheng ; Ji, Ping |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 2, p. 377-403
|
| Subject: | Customer satisfaction | Hierarchical Bayesian model | Market regional heterogeneity | Online reviews | Regional distribution | Sentiment analysis | Kundenzufriedenheit | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Räumliche Verteilung | Spatial distribution | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09420-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013263043