Understanding customer regional differences from online opinions : a hierarchical Bayesian approach

Kejia Chen, Jian Jin, Zheng Zhao, Ping Ji

Year of publication:	2022
Authors:	Chen, Kejia ; Jin, Jian ; Zhao, Zheng ; Ji, Ping
Subject:	Customer satisfaction \| Hierarchical Bayesian model \| Market regional heterogeneity \| Online reviews \| Regional distribution \| Sentiment analysis \| Kundenzufriedenheit \| Bayes-Statistik \| Bayesian inference \| Konsumentenverhalten \| Consumer behaviour \| Räumliche Verteilung \| Spatial distribution \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Emotion

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s10660-020-09420-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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