Understanding customer's online booking intentions using hotel big data analysis

Stepan Chalupa, Martin Petricek

Year of publication:	2024
Authors:	Chalupa, Stepan ; Petricek, Martin
Published in:	Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 1, p. 110-122
Subject:	Price elasticity of demand \| hotel market segmentation \| cluster analysis \| hospitality marketing \| hospitality e-commerce \| Hotellerie \| Hotel industry \| Preiselastizität \| Price elasticity \| Marktsegmentierung \| Market segmentation \| Krankenhaus \| Hospital \| Electronic Commerce \| E-commerce \| Clusteranalyse \| Cluster analysis \| Gastgewerbe \| Hospitality industry \| Online-Handel \| Online retailing \| Preismanagement \| Pricing strategy \| Dienstleistungsqualität \| Service quality \| Konsumentenverhalten \| Consumer behaviour \| Big Data \| Big data