Understanding & designing marketing research
John R. Webb
| Alternative title: | Understanding and designing marketing research |
|---|---|
| Year of publication: |
1992
|
| Authors: | Webb, John R. |
| Publisher: |
London [u.a.] : Acad. Pr. |
| Subject: | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 236 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 2. Aufl. u. d. T. Webb, John R.: Understanding and designing market research |
| ISBN: | 0-12-739221-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004142186