Understanding the failure to understand New Product Development failures : mitigating the uncertainty associated with innovating new products by combining scenario planning and forecasting
James Derbyshire, Emanuele Giovannetti
| Year of publication: |
December 2017
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|---|---|
| Authors: | Derbyshire, James ; Giovannetti, Emanuele |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 125.2017, p. 334-344
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| Subject: | New Product Development | Fundamental uncertainty | Scenario planning | Forecasting | Produktentwicklung | New product development | Szenariotechnik | Scenario analysis | Innovation | Prognoseverfahren | Forecasting model | Risiko | Risk | Innovationsmanagement | Innovation management | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2017.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011899796