Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being
Nguyen-Hau Le, My-Quyen Thi Mai and Tram-Anh Pham
| Year of publication: |
2023
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|---|---|
| Authors: | Le Nguyen Hau ; My-Quyen Thi Mai ; Tram-Anh Ngoc Pham |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 2, p. 248-260
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| Subject: | Cocreation effort | Life satisfaction | Mindfulness | Perceived value | Transformative service | Kundenzufriedenheit | Customer satisfaction | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life | Nachhaltige Entwicklung | Sustainable development | Betriebliche Wertschöpfung | Value creation | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2022-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542937