Understanding "likers" on facebook : differences between customer and non-customer situations
Matthew P. Bunker, K. N. Rajendran, Steven B. Corbin and Ciara Pearce
| Year of publication: |
2013
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|---|---|
| Authors: | Bunker, Matthew P. ; Rajendran, K. N. ; Corbin, Steven B. ; Pearce, Ciara |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 21933625. - Vol. 12.2013, 2, p. 163-176
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010096458