Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Marta Frasquet, Alejandro Mollá Descals, Maria Eugenia
| Year of publication: |
2017
|
|---|---|
| Authors: | Frasquet Deltoro, Marta ; Mollá Descals, Alejandro ; Ruiz-Molina, Maria Eugenia |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 6, p. 608-625
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| Subject: | Brand attachment | Online loyalty | Brand trust | Multichannel retailing | Offline loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vertrauen | Confidence | Einzelhandel | Retail trade | Markenimage | Brand image | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Markentreue | Brand loyalty | Kundenbindung | Customer retention | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-07-2016-0118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747850