Understanding luxury shopping destination preference using conjoint analysis and traditional item-based measurement
Year of publication: |
March 2019
|
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Authors: | Hung, Kam ; Denizci Guillet, Basak ; Zhang, Hanqin Qiu |
Subject: | conjoint analysis | luxury shopping | travel decision | mainland Chinese | destination choice | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Urlaubsverhalten | Holiday behaviour | Marktforschung | Market research | China | Tourismusregion | Tourism destination |
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